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Technology Adoption Curve

People who adopt new technology fit in one of these 5 categories...

Tagged With: #permanent-notes #marketing #society

Published on Jan 25, 2024

Externality

In economics, an externality is a cost to an uninvolved party because of the actions of another party. Its generally a non-financial price - but it can be positive or negative.

Tagged With: #permanent-notes #economics

Published on Jan 24, 2024

Disconfirmation Bias

We tend to put a higher burden of proof for theories that we don't like / agree with / don't want to believe.

Tagged With: #permanent-notes #bias #psychology #behavior

Published on Jan 24, 2024

Reframing a Problem

Looking at the problem from multiple different perspectives. Once you have different "frames" of looking at the same issue, you can choose a frame that is the most beneficial in that situation.

Tagged With: #permanent-notes #problem-solving #strategy #meta-cognition

Published on Jan 24, 2024

De-Risking

There is a chance that one or more of the assumptions that we are relating on might be false. That puts the entire project at risk. We can 'De-risk' the project from this issue by identifying critical assumptions that we are making and testing these assumptions. If they prove to be false, change your strategy accordingly.

Tagged With: #permanent-notes #strategy #risk

Published on Jan 24, 2024

Inverting a Problem

Approach the problem from the opposite side. Instead of thinking how we can win, think how we can lose. Instead of how to sell a lot, think how could we sell very few.

Tagged With: #permanent-notes #mental-models #problem-solving

Published on Jan 24, 2024

Storytelling 101

Parachute in, don't preamble: Cold start - start with the action. Don't go with weak openers like "I'm here to tell you a story about when I learned..."

Tagged With: #permanent-notes #story #marketing

Published on Jan 23, 2024

Pleasant Feelings

Tagged With: #permanent-notes #emotion #psychology

Published on Jan 17, 2024

Unpleasant Feelings

Tagged With: #permanent-notes #emotion #psychology

Published on Jan 17, 2024

Needs List

These are the needs listed in Non-Violent Communication

Tagged With: #permanent-notes #emotion #needs #communication

Published on Jan 17, 2024