Conway's Law

Structure of the software will mirror the structure of the organization that built it.

Tagged With: #permanent-notes #software #organization #communication

Published on Nov 22, 2023

Stages of Awareness in Marketing

Your prospect/customer will be at 5 different stages with respect to their awareness about the problem, solution and products for your product area.

Tagged With: #permanent-notes #marketing

Published on Nov 19, 2023

Insensitivity To Sample Size

People tend to ignore sample size of data. They forget that variation is more likely in smaller sample sizes. Also known as Law of Small Numbers.

Tagged With: #cognitive-bias #statistics

Published on Oct 19, 2023

Behavioral Psychology

This is an aspect of Psychology which focuses on the environment as the cause for specific behaviours. Its a study and analysis of observable behaviour.

Tagged With: #permanent-notes #psychology #behavior #therapy

Published on Oct 17, 2023

Regression To The Mean

This is a phenomena in statistics. If one sample collected is at an extreme, the next sample will generally be moderate.

Tagged With: #statistics

Published on Oct 16, 2023

Theory Of Mind

The ability to believe that others have an unobservable mental state. This is critical for social interactions, communication, empathy, morality, self-consciousness. We understand other people by ascribing mental states to them (that is, surmising what is happening in their mind).

Tagged With: #meta-cognition #empathy

Published on Oct 16, 2023

Narrative Fallacy

We tend to see events as stories - with logical chains of cause and effect. We underestimate the role of randomness in the final outcome. We are meaning making machines - so we tend to assign meaning to things when actually it might be just random.

Tagged With: #cognitive-bias #belief

Published on Oct 16, 2023

Social Media Outrage Is Driven By Base Rate Fallacy

All people have some bad movements. Social media outrage is generally driven by a collective memory of just those bad movements.

Tagged With: #social-media #society #emotion

Published on Oct 16, 2023

Religion, a mode of knowing

Religious thinking is embedded in our cognitive process - its a mode of knowing.

Tagged With: #permanent-notes #religion #behavior #cognition

Published on Jul 11, 2023


Scrum is a management framework that teams use to self-organize and work towards a common goal.

Tagged With: #permanent-notes #framework #project-management

Published on Jun 23, 2023