People have a very brief emotion (good or bad) towards the idea presented(the so-called first impression). This drives our decisions more than the reasoning we use. Once we have the affect, reasoning is used to rationalize our subconscious decision.
Published on Oct 22, 2024
People who adopt new technology fit in one of these 5 categories...
Published on Jan 25, 2024
Parachute in, don't preamble: Cold start - start with the action. Don't go with weak openers like "I'm here to tell you a story about when I learned..."
Published on Jan 23, 2024
Your prospect/customer will be at 5 different stages with respect to their awareness about the problem, solution and products for your product area.
Published on Nov 19, 2023
AAARRR(or A3R3-funnel) is a framework to split a marketing plan to parts and understand where to focus.
Published on Jun 23, 2021