Technology Adoption Curve

People who adopt new technology fit in one of these 5 categories...

• Innovators(2.5%): Earliest people to adopt new innovations
  • Risk friendly
  • Youngest age
  • Higher social class
  • Financially well off
  • Very social
  • Close contact with scientific sources/ interact with innovators
• Early Adopters(13.5%)
  • Highest concentration of opinion leadership in this category
  • Younger in age
  • High Social status
  • Advance education
  • Financially well off
  • More socially forward compared to next category
• Early Majority(34%): Time of adoption is significantly longer that the earlier two categories
  • Average Social status
  • Have contact with early adopters
  • Seldom hold opinion leadership status
• Late Majority(34%)
  • High degree of skepticism about innovation
  • Below average social status
  • Little financial lucidity
  • Have contact with people in early majority
• Laggards(16%)
  • Aversion to change
  • Older in age
  • Focus on traditions
  • Lowest social status and Financial fluidity
  • Contact with family and close friends