People who adopt new technology fit in one of these 5 categories...
Published on Jan 25, 2024
Parachute in, don't preamble: Cold start - start with the action. Don't go with weak openers like "I'm here to tell you a story about when I learned..."
Published on Jan 23, 2024
Your prospect/customer will be at 5 different stages with respect to their awareness about the problem, solution and products for your product area.
Published on Nov 19, 2023
AAARRR(or A3R3-funnel) is a framework to split a marketing plan to parts and understand where to focus.
Published on Jun 23, 2021