Memory Filters

Before we store an event in our memory, it goes thru many filters. So the final memory is very different from the actual event. The filters are...

  • Delete
  • Distort
  • Generalize
  • Personalisations

Before it reaches our memory storage.

This is especially true if the event had ideas that we didn't agree with - Motivated Reasoning/Confirmation Bias

Neuro Linguistic Programming Communications Model

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