- Strengths: List Existing advantages.
- Weaknesses: List potential failure points. Existing gaps.
- Opportunities: List favorable conditions that can be taken advantage of.
- Threats: List potential future harm
Strengths, Weaknesses are looking internally - while Opportunities and threats are outward facing.
Create a table of the result of the SWOT analysis - with 5 columns - 1st column is type/area. Then all other columns are count of Strengths, Weaknesses, Opportunities, Threats that came up from the listing. This will let you see which areas are high value.