Semiotics

Semiotics is the study of signs - or how words and images(signs) come to have meaning.

Components of Semiotics...

  • Sign/Signifier: The word/ image. Eg. Apple Logo
  • Denotation: The Literal Meaning. Eg. Logo of the Apple Company
  • Connotation: The Assigned Meaning. Expensive electronics, Well Designed, Over-priced, etc.

Signs are Polysemic - it can be read in multiple different ways. Eg. Red can mean danger, blood, stop, etc.

If signs are used for a specific connotation for a long time, it becomes a myth. The process of a sign becoming a myth is called naturalization.

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Myth In Semiotics

If a sign is used to mean a specific thing for a long time and by enough people, that meaning solidifies into a Myth. Eg. The sign 'red' has a meaning: danger. That is a myth. Myths: The association or Culturally const

Pragmatism

Function of thought is to predict, act and problem solve. It is NOT to describe, or represent reality. If we try to use thought, or language, to describe, we have to compensate for this. Important Philosophers... Charles Sanders Peir

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Published on: Aug 26, 2024

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