Mission Statement

Mission statements define your organization's purpose and its main objectives. This comes after the Vision Statement.

  • Explain why you exist as a organization
  • Make it Short, clear and powerful.
  • Communicates to both internal and external audience
  • Sets the direction of the organization
  • Inspire people

Process of Creating

  1. Find the unique selling point(USP) of your organization.
  2. Clarify your goal - list the most important measures of success for your USP. What are its key performance indicators?
  3. Define what success looks like
  4. Combine your USP and success measures into a general, but measurable goal.
  5. Refine the words until you have a concise statement that expresses your ideas, measures and a desired result.

Use these questions as prompts...

  • What do we do today?
  • Who do we serve?
  • What are we trying to accomplish?
  • What impact do we want to achieve?
  • How do we get to where we are going?
  • Who is our main customer?