Pseudo Sets - Behavior Push

Create and communicate clear ‘pseudo-sets’ to persuade people to complete a certain number of tasks (you've read 1 out of 4), encourage a specific number of donations (donate 6 packs, 1 for each family member), or buy a group of products (collect all 5 candles). People will stop at the reference point you set, but they are much more likely to reach it rather than abandoning earlier.

Works because of Unit Bias

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Goal Gradient Effect

The closer to the goal we are, the more motivated we are to do it. Example: We are more motivated to finish a book if we are 90% in compared to just started. This can be used in combination with [[Pseudo Sets - Behavior Push|pseudo sets

Unit bias

We want to finish a unit of anything we are consuming - we don't want to stop in the middle. You can decide to use smaller units to cut down on consumption. Example People try to finish all the food in the plate even if they are f

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Published on: Oct 23, 2020

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