Connections in People Groups

  • Bonding Social capital: The number of connections within a group.
  • Bridging Social Capital: The number of connections between groups.

Too much bonding social capital and it will create group think that will not take in ideas from outside. Too little and ideas will not be shared between members.

Ideal mix of bonding and Bridging is called a small world network.

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Majority Illusion

Social networks can create the illusion that something is common when it is actually rare. Its the local impression that a specific attribute is common when the global truth is entirely different. Eg. In a group of 5 people, 1 person is a

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Published on: Dec 19, 2020

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