Parasocial Interation

Parasocial interaction: A kind of psychological relationship experienced by an audience with performers in media(talk show host, celebrities, fictional characters, social media influencers). Viewers or listeners come to consider media personalities as friends, despite having limited interactions with them. PSI is described as an illusionary experience, such that media audiences interact with personas as if they are engaged in a reciprocal relationship with them. A parasocial interaction, an exposure that garners interest in a persona, becomes a parasocial relationship after repeated exposure to the media persona causes the media user to develop illusions of intimacy, friendship, and identification. Positive information learned about the media persona results in increased attraction, and the relationship progresses. Parasocial relationships are enhanced due to trust and self-disclosure provided by the media persona.

Published on: 3rd December, 2020