Psychology of Giving and Getting Gifts

When people give gifts, they want...

  • Surprise (the wow factor)
  • Desirability (the clout factor)
  • Materiality (the price tag)
  • Social responsibility (that is, looking virtuous)

When people get Gift, they want:

  • Usefulness (can I do something with it?)
  • Versatility (can I do a variety of things with it?)
  • Quality (is it well made/going to last?)
  • Stuff they've asked for (did I actually say I want this?)