Psychology of Giving and Getting Gifts

When people give gifts, they want...

• Surprise (the wow factor)
• Desirability (the clout factor)
• Materiality (the price tag)
• Social responsibility (that is, looking virtuous)

When people get Gift, they want:

• Usefulness (can I do something with it?)
• Versatility (can I do a variety of things with it?)
• Quality (is it well made/going to last?)
• Stuff they've asked for (did I actually say I want this?)