How to Write Mission and Vision Statements
The mission statement defines an organization's purpose or reason for being. It guides the day-to-day operations of the organization. Use the following questions...
- What do we do today?
- Who do we serve?
- What are we trying to accomplish?
- What impact do we want to achieve?
What the company aspires to be or hopes to achieve in the long-term. Use these questions...
- Where are we going?
- What do we want to achieve in the future?
- What kind of future society do we envision?