How to Write Mission and Vision Statements

Mission Statements

The mission statement defines an organization's purpose or reason for being. It guides the day-to-day operations of the organization. Use the following questions...

  • What do we do today?
  • Who do we serve?
  • What are we trying to accomplish?
  • What impact do we want to achieve?

Vision Statements

What the company aspires to be or hopes to achieve in the long-term. Use these questions...

  • Where are we going?
  • What do we want to achieve in the future?
  • What kind of future society do we envision?