How to Write Mission and Vision Statements

Mission Statements

The mission statement defines an organization's purpose or reason for being. It guides the day-to-day operations of the organization. Use the following questions...

• What do we do today?
• Who do we serve?
• What are we trying to accomplish?
• What impact do we want to achieve?

Vision Statements

What the company aspires to be or hopes to achieve in the long-term. Use these questions...

• Where are we going?
• What do we want to achieve in the future?
• What kind of future society do we envision?