How to Create a Mission Statement and Vision Statement

Purpose of Vision and Mission

  • Set direction
  • Inspire people


  • Where do we want to be in the future?
  • Where are we going?
  • Why should we go there?
  • What is winning?


  • How do we get to where we are going?
  • Who do we do it for?
  • Who is our main customer?

Vision > Mission > Objectives > Strategies > Tactics