How social media changed communication


Older Media

  • TV
  • Radio
  • Newspapers/publications

All were one way channels.

New Media

  • Email
  • Facebook
  • Twitter Two way comms

Mobile took it further - increased the speed of communications.

You can react way faster to stories - because you are listening more.

This required new competencies to be build

  • Managing Word of Mouth
  • Reputation Management
  • Community Management
  • Influence Management

E-Crisis Management - they spread way faster.

Comms have changed in these ways

  • Centeralized -> De-Centralized
  • Formal -> Social