How social media changed communication
All were one way channels.
- Twitter Two way comms
Mobile took it further - increased the speed of communications.
You can react way faster to stories - because you are listening more.
This required new competencies to be build
- Managing Word of Mouth
- Reputation Management
- Community Management
- Influence Management
E-Crisis Management - they spread way faster.
Comms have changed in these ways
- Centeralized -> De-Centralized
- Formal -> Social