9 Most Common Mistakes in Landing Page

  • Have just one call to action
  • Focus on your USP - compare your product with competitors
  • Show Social Proof - testimonials, ratings, awards etc.
  • Simple Language - no technical terms or acronyms.
  • Pain/Agitate/Solve - show the pain that the product is solving - and agitate it by using vivid emotional language and stories.
  • Show use cases, benefits
  • Call to action with context and expectation setting. eg. Buy the product, its just 5$!. Sign up, it will take you just 2 mins.
  • Add an Exit Intent Survey(ask the visitors why they are leaving/not doing the CTA)
  • Measure, Track. Setup Analytic

Advanced Ideas

  • Have niche landing page - target specific personas. Have multiple landing pages for different personas if need be.
  • Ask it too big or too soon. Make a list of what a visitor would need before signing up. Make sure this is available before the CTA
  • Show - don't tell. Use screenshots, demo, etc rather than text blocks.
  • Address doubts. Find common questions(exit survey, user testing) - answer them in site/FAQ.
  • Regular Conversion Testing

Published on: 5th May, 2021