How to Create a Mission Statement and Vision Statement

Purpose of Vision and Mission

• Set direction
• Inspire people

Vision

• Where do we want to be in the future?
• Where are we going?
• Why should we go there?
• What is winning?

Mission

• How do we get to where we are going?
• Who do we do it for?
• Who is our main customer?

Vision > Mission > Objectives > Strategies > Tactics