How to Create a Mission Statement and Vision Statement
Purpose of Vision and Mission
- Set direction
- Inspire people
- Where do we want to be in the future?
- Where are we going?
- Why should we go there?
- What is winning?
- How do we get to where we are going?
- Who do we do it for?
- Who is our main customer?
Vision > Mission > Objectives > Strategies > Tactics